Best Global Green Brands 2012Closing the performance-perception gap |
It’s becoming increasingly clear that sustainability is no longer just something nice to do for the environment. It’s a responsible business activity. It matters from a growth perspective; it matters from a cost and margin perspective; it matters from a brand value perspective.
That’s why Deloitte is proud to have once again contributed its deep knowledge of sustainability performance management to Interbrand’s Best Global Green Brands 2012 list. What makes Interbrand’s ranking unique is that it was derived by focusing on two distinct characteristics of sustainability: publicly reported performance and brand perception. As expectations about sustainability performance and about what makes a brand “green” continue to grow, closing any gap between performance and perception is an increasingly important part of the sustainability journey. The companies on the Best Global Green Brands 2012 list, and others like them, have reported strong performance and aligned brand perceptions.
Explore the resources on this website to learn how your organization might profit from closing the performance-perception gap. Click here to view Interbrand’s Best Global Green Brands 2012 list.
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Just launched ... Best Global Green Brands 2012 Green corporate citizenship efforts of the world's most valuable brands are the ones most likely to have the largest impact. |
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Energy management strategy Energy prices are poised to become much less predictable, and leading companies and are beginning to manage energy as a strategic asset. |
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The evolving supply chain: Lean and green A green supply chain doesn’t just improve the public’s perception of a company and brand; it can save money by using resources more efficiently and reducing waste. |
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Shopping for green Retailers can have a big impact on sustainability, but tweaking store operations and changing light bulbs is not enough. |
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Sustainability analytics Learn how past, present and future insights can help companies gain a three-dimensional view of their value chain. |
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Sustainability-driven innovation More and more companies are discovering that focusing on green can actually help them develop better products and smarter ways of working. |
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Thirsty for green Learn about environmental sustainability in the beverage industry, which faces significant operational, performance and perception risks. |
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Water works Is your business taking water for granted? Learn how water management can provide business value — even in areas where water is plentiful. |
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Deloitte ReSources 2012 Study Charge your business strategy with corporate energy management insights through the Deloitte reSources 2012 Study. |
