This site uses cookies to provide you with a more responsive and personalized service. By using this site you agree to our use of cookies. Please read our cookie notice for more information on the cookies we use and how to delete or block them.

Bookmark Email Print this page

Cracking the Code on Supply and Demand

Short Takes...on Analytics

Posted by Jerry O’Dwyer, Principal, Deloitte Consulting LLP

Over the course of the past year, I have found myself having more and more conversations around the use of analytics in a company’s supply chain. What strikes me about this is that using data in the supply chain isn’t new – it is different. The logistical models that worked for the U.S. military during World War II are still valid, but we’ve come a long way. And, more importantly (and exciting) are the possibilities --from supply chain decisions being made via embedded analytical tools, with not a human in sight, to the use of simulation games to build the right level of analytical literacy that an organization needs to survive.

Many leading companies are finding ways to use analytics to better manage supply and demand (automatically extend offers and promotions to customers based on inventory?), analyze supplier risk (a huge push in the insurance industry too), and to take full advantage of sensors, like radio frequency identification (RFID). There are, of course, no shortages of challenges – wrangling the data that is available, gathering new data that can facilitate good decisions and making sure talent knows how to use it. From what I am seeing, companies that crack the code – or even open the door slightly – can reap huge rewards.

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor.

Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2012 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited


Related links

Share this page

Email this Send to LinkedIn Send to Facebook Tweet this More sharing options

Stay connected