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The WOW of the HIVE

Short Takes...on Analytics

Posted by Lee Dittmar, Principal, Deloitte Consulting LLP


What if all you needed to see the solution to a pressing business problem was a creative environment…and a little imagination? Deloitte’s HIVE is where this happens. At the HIVE, teams of business leaders and consultants work together to explore how analytics can help solve business problems. HIVE stands for Highly Immersive Visual Environment. A physical space designed to help make analytics real and personal by bringing it to life in a practical way, the HIVE taps into the fact that most people are visual creatures.   

A typical first visit to the HIVE has three main parts: 1) Introducing visitors to the HIVE and explaining  how it is used, 2) demonstrating the “art of the possible” through a series of demos emphasizing visualization techniques and 3) exploring your business’s needs and application of the concepts demonstrated.  

Preparation is important to a successful HIVE visit

When a business decides to come to the HIVE, the HIVE team suggests options for making the most of the time, including these tips:

  • Consider who to bring to the HIVE. Some of our most productive sessions have included a mix of backgrounds, interests and skills.  Combining business and IT folks can work very well.
  • Prepare to walk through an agenda with the HIVE team prior to the visit and determine topics and issues for discussion collaboratively.
  • Bring your own data. Clients who bring their own data can get more specific results.
  • Be ready for anything. Don’t expect a presentation. The focus is not on how data has been used, but on new possibilities.
The HIVE experience

When clients first come to the HIVE, the initial reaction is  “WOW.”  In the HIVE they learn that while the need for analytics is not new, what may be needed and what is possible today are revolutionary.  Visitors learn about the pervasive need for speed to value, more agile methods and experimentation.  Most businesses are accustomed to seeing data in spreadsheets and PowerPoint slides (too often referred to as “eye-charts”). The HIVE helps to bring data analytics alive with visual images that can be dynamically changed in real time, using real analytics.   

The “new possible”

A short visit can accelerate understanding and decision-making.  By demonstrating the application of analytics in the context of real business issues, participants in HIVE workshops can move from theoretical discussions to seeing practical applications.  They see real working analytics, not static content on a slide.

For some, one visit to the HIVE just isn’t enough.  

  • After an initial visit to the HIVE, one CFO decided to bring his entire leadership team for an all-day workshop.  
  • The business intelligence lead for a global consumer products company brought his team to the HIVE – including participants from nine different countries.
  • In six months, we hosted five different workshops for different groups from a large energy company – and more are scheduled.

One company wanted to share the HIVE with its entire IT department! While we couldn’t accommodate the 350-person group in a single visit, we provided a live video feed from the HIVE.

A short visit to the HIVE can help move from concept to action much faster than otherwise possible.   When visitors leave the HIVE, their imaginations are engaged. Data makes sense and possibilities are illuminated. The HIVE is a great asset.   Schedule a visit.  You won’t be disappointed.

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor.

Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2013 Deloitte Development LLC. All rights reserved


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