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The Insight Economy

Big data matters – except when it doesn’t

For a lot of executives, big data is the land of false promises and lost dreams – another overhyped trend in a long line of trends-that-weren’t. There’s definitely enough hype to give anyone a headache. Some say it’s a key to competitive advantage. Some worry there could be more risk than reward. And some believe big data can be tackled simply by buying new hardware and software.

If you’re ready to skip past the paradigm-shifting, game-changing clichés about big data and get to the stuff that matters – how it can help you improve what you’re doing today – we’ve developed a guide to help get you started. It’s really a guide for anyone contemplating big data investments.

For some companies, big data may be an important or even central component of their strategy. For others it could be an expensive distraction. Where your company may fall on that continuum is a function of how your company answers the following questions. 

  • What is big data – and why you should care
  • How big is enough?
  • Performance payoffs
  • Options for action

If you’re trying to determine whether big data is a big distraction or if it should be a cornerstone of your strategy, please download our short guide.

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