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White collars in the global slowdown

What they want and how to reach them


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White collarsDespite the world financial turmoil of 2009, the cohort of white collar consumers in China is continuing to increase. While there are some concerns about the economy, the overall mood of Chinese consumers is optimistic, and retail sales are forecast to continue rising. As this report reveals, there is still plenty of opportunity for foreign and domestic casual fashion apparel and skincare brands in China.

Based on Deloitte's market research and a survey taken of Deloitte China staff in May 2009, which builds upon a similar exercise in February 2008, the report reveals insights into the buying habits of white collar consumers in the casual fashion apparel and skincare sectors. Discussions revolve around the following questions:

  • Where do white collar consumers shop?
  • What is their preference for foreign versus domestic brands?
  • How do consumers learn about new brands and products?

There are also separate side discussions on food safety and Chinese brands.

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