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About Deloitte’s CFO Signals 

CFO SignalsTM is about CFO issues. This quarterly survey tracks the thinking and actions of leading CFOs – representing North America’s largest and most influential companies – across four predominant areas:

  • Business environment
  • Company priorities and expectations 
  • Finance priorities
  • Personal priorities 


The survey seeks responses from client CFOs across the United States, Canada, and Mexico. The sample includes CFOs from public and private companies that are predominantly over $3 billion (USD) in annual revenues. Respondents are nearly exclusively CFOs. Participation is open to all sectors.  

Survey Execution 

At the opening of each survey period, CFOs receive an email containing a link to an online survey hosted by a third-party service provider. The response period is typically two weeks, and CFOs receive a summary report approximately two weeks after the survey closes. Only CFOs who respond to the survey receive the summary report for the first 30 days after the report is released.  

Nature of Results 

This survey is a “pulse survey” intended to provide CFOs with information regarding their CFO peers’ thinking across a variety of topics; it is not, nor is it intended to be, scientific in its number of respondents, selection of respondents, or response rate – especially within individual industries. Accordingly, this report summarizes findings for the surveyed population but does not necessarily indicate economy- or industry-wide perceptions or trends. 

For more information about CFO Signals, please contact 

About Deloitte’s CFO Program 

Deloitte’s CFO Program harnesses the breadth of Deloitte’s capabilities to deliver forward-thinking perspectives and fresh insights to help CFOs manage the complexities of their role, drive more value in their organization, and adapt to the changing strategic shifts in the market.  

For more information about Deloitte’s CFO Program,  visit our CFO Center.

Receive CFO Center Updates

Deloitte Center for the Edge e-mail subscription  CFO Insights E-mail  |  Deloitte RSS Feed  Deloitte U.S. RSS Feed (What is RSS?) | DeloitteUS Twitter  Twitter


As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

Related links

  • CFO Signals
    What North America’s CFOs are thinking – and doing
  • CFO Center
    Perspectives on the complex and ever-changing role of the CFO
  • CFO Insights
    Addressing the issues that CFOs and finance executives face today.
  • Subscribe to CFO Insights
    Dedicated to addressing the issues that CFOs and finance executives face today.

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