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Elements: The Street

The CFO Agenda

Like it or not, perception matters. So when it comes to giving guidance to the Street, strong fundamentals will only get you so far – the real context for the numbers is your organization’s vision for what happens next. At those moments, the CFO isn’t just the face of the company. The CFO is the company.

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Featured insights

Investor relations: What new CFOs should know
CFOs want external stakeholders to view them as having high integrity, strategic thinking, being a competent steward of shareholder resources, and of course, being right.

How CFOs can close the gap between management and investor views of company value
CFOs are taking on larger roles as chief communicators for their organizations, relaying news and strategy to a wider group of external parties, ranging from investors and analysts to rating agencies and regulators.

Closing the gap between management and investor views of company performance-two case studies
When it comes to valuing a company, management, investors and analysts may not necessarily have the same views, and it can be frustrating to management when the Street doesn’t perceive the company’s strategies or actions as contributing to shareholder value.

Lessons from the lab: the importance of talent assessment and relationship-building to new CFOs
Ajit Kambil, PhD and global research director for Deloitte’s CFO Program, discusses how incoming CFOs can tackle two early priorities: addressing talent issues or gaps in the finance organization and establishing effective relationships with business leaders inside the organization and with the investment and analyst communities.

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