Crossing the Green DivideWays to channel your team’s passion for greening into actions for your bottom line |
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While many people are making changes at home to reduce their environmental impact, they’re not carrying this behavior over to the workplace.
Bridging this behavioral gap requires businesses to understand their green performance, provide a platform with guidance for how employees can engage in greening at work, credibly communicate greening internally and externally, and reward green behaviors in a creative and authentic way. While there’s no one specific approach that works for every organization, all greening success stories contain the following elements:
- Provide transparency into sustainable performance
- Create a platform that provides support
- Communicate the message in a “green” way
- Create rewards and incentives that align program intents with actions
Read more about the benefits businesses can realize when they can tap into this passion and cross the divide between employee attitude and actions.
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Crossing the Green Divide
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