Fad or Fundamental?
The fundamentals behind analytics have been around for many years under various trends and names. The most recent incarnation — “Business Analytics” — is currently a hot buzz term used as frequently to sell magazines and products as to actually discuss the capabilities that analytics can bring to an enterprise. As analytics evolves, it is likely that the terminology describing it will continue to change. It should come as no surprise, then, that some in the business community have articulated a “been-there, seen-that-already” reaction toward it, but is that the whole story? When the dust settles, will it be considered a fad or a lasting capability?
Those answers depend almost entirely on the discipline brought to the field and the end-to-end capabilities that BA can provide to drive and realize tangible business value. Analytics, as it stands today, has the potential to become one of the most seminal movements in the hunt for business excellence. However, if some confounding factors overshadow analytic progression and adoption, the risk of a look-back in years to come on what analytics has accomplished could be less than satisfying.
In this article, the author lays out a few basic principles that can have an impact on whether analytics becomes a fad to be looked back on, or a lasting value-driven capability:
- Deliver innovation with excellence and a keen eye on value
- Push for true creativity and push the envelope
- Change people’s approach to business challenges
- Be a relentless missionary and evangelist
- Educate and redirect the uniformed
Read the full article to learn more about the factors that will likely encourage analytics to become a sustainable, value-driven movement.