Another Dangerous Journey
Many publishing companies are coming to terms with the digital era and slowing-down or ending their print editions. Every month brings a similar announcement and more publishers are girding their digital loins for the changeover. As publishers enter this black hole of digital, they need to correctly plan and implement the transition; and unfortunately many are not.
Publishers on the digital road: They make the mistake of throwing it against the wall and hoping it sticks
While publishers will attempt to become more accessible, they will not retain the same amount of advertising revenue as the number of online news sources grows. Many of them may be smaller, flatter organizations that have far more flexibility across media platforms. The publishers who will be successful will be those who change the way they think and build business models for the future; not a rehashed version of their current model.
Download to read the piece, written by Scott Schneider and Neil Heyside of Deloitte's Corporate Restructuring Group (Deloitte CRG).
As used in this document, “Deloitte” means Deloitte LLP [and its subsidiaries]. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.