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What’s in a name?

Corporate Restructuring Group – July 2013 newsletter

The Deloitte CRG Newsletter addresses the current state and outlook for the CRG practice, including recent engagements, announcements, case studies, and upcoming events.

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Naming Rights: To turn around flagging brands, try looking back to the future
Operating companies will come and go, but brands live on. Protect your brand's underlying value at all costs, and when necessary, return to its roots to discover the customer connection.

A restaurant chain may not have much in the way of valuable tangible assets. The owner of a restaurant can also own the land and building in which the restaurant operates, but that is an asset separate from the operating restaurant business.

Tables, chairs, fryers, ovens, inventory, shelving and refrigeration may have little residual or liquidation value.The underlying value of a restaurant is the cash flow generated under the name of that restaurant or chain of restaurants.

So, what are the key factors that give a restaurant’s name value in the eyes of the consumer? Gene Baldwin, director at Deloitte CRG, writes about the value of a brand name as a guest columnist for Franchise Times.
Read more.

Special feature

Using Analytics in Banks: Smarter continuous monitoring
With banks facing heightened regulatory and public scrutiny in many countries, using advanced analytics to help identify potential wrongdoing sooner may be a strategic and operational imperative.

Read how contemporary data analytics can help banks enhance their continuous monitoring to detect potential wrongdoing more quickly and efficiently, providing greater ability to take remedial action before whistleblowers and regulators spring into action.

Featured engagements

Deloitte CRG’s featured engagements this month include work with the following selection of clients: national cellular company, telecommunications company, American Airlines and an oilfield services company. For an in-depth look at Deloitte CRG’s recent engagements, check out featured engagements.

As used in this document, 'Deloitte' means Deloitte LLP [and its subsidiaries]. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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