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Strategic Alliances – Synchronizing for Success

Corporate Development 2012 – Leveraging the power of relationships in M&A


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Joining forces with another company to break into a new market, rather than setting out on your own, can be one of the most challenging forms of deal-making and perhaps one of the most rewarding. Whether the alliance takes the form of a joint venture, an equity stake, a licensing arrangement, or some alternative approach, most will admit how difficult it is to create a strategic partnerships that meets expectations of both parties. 

And while these arrangements have always been in the M&A mix, executives responding to our survey indicate that they are on the rise (see figure). More than half expect the volume of strategic partnerships to increase, with the percentage rising to 60% at smaller companies. Only five percent expect them to decrease. 

Expected change in volume of strategic alliance transactions over the next two years

For further insights on what Corporate Development executives are thinking related to strategic alliances, read Corporate Development 2012 – Leveraging the power of relationships in M&A

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