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Cracking the Code: U.S. iGaming Metrics and KPIs


Expansion of the U.S. iGaming industry is expected to create new challenges in valuing companies, as well as in benchmarking and measuring specific performance indicators (KPIs). While previous efforts to standardize KPI reporting have not been effective, a number of common KPIs will likely emerge moving forward, including sign-ups and average revenue per user.

In this bylined article, Ed Trainor, principal, Deloitte Transactions and Business Analytics LLP, explains how these and other indicators can influence profitability and growth of online gaming operators, helping to tip the odds in their favor.  

Download to read the full article, published with permission from iGaming Business North America.


First published in iGaming Business North America Issue 10, January/February 2013/2014. Reprinted with permission.

As used in this document, “Deloitte” means Deloitte Transactions and Business Analytics LLP, an affiliate of Deloitte Financial Advisory Services LLP. Deloitte Transactions and Business Analytics LLP is not a certified public accounting firm. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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