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  • From mad man to superwoman: The inevitable rise of the CMO in the era of the empowered customer
    Chief marketing officers (CMOs) are leading the way when it comes to turning big data into big opportunities. Watch this episode of Deloitte Insights to learn more.
  • CMO confidential: What CMOs talk about behind closed doors
    Learn how today’s leading CMOs are leveraging emerging technologies—mobile, social and analytics—to help understand, engage and influence customers, employees and even leaders.
  • From mad man to superwoman
    Today's CMO is smarter, wiser and–contrary to popular belief–enjoys a higher average tenure. But it hasn't always been this way. What happened? Read the Deloitte Review article and take a short trip back in time and experience the evolution of this executive.
  • The price of pricing effectiveness
    Great companies do pricing very well and reap the rewards. For those that don’t, however, establishing or broadening these capabilities can be a complex, risky and sometimes costly investment that requires specific skills and commitment on the part of leadership. Research suggests measures that can reduce that risk and position a company more advantageously with regard to pricing as a strategic tool.
  • Fortresses and footholds: Emerging market growth strategies, practices and outlook
    Deloitte Consulting LLP conducted a survey of 628 executives to understand where they perceived the greatest revenue opportunities in emerging markets, which growth strategies have proved most effective and the challenges companies face.
  • Brand Resilience
    Brand Resilience: Managing Risk and Recovery in a High-Speed World
    In a viral world where news spreads like wildfire, protecting brands from sabotage can be an all-consuming task.
  • The long unwinding road: Global consumers and the economic imbalance
    The long unwinding road: Global consumers and the economic imbalance
    The economic bubble that triggered the recession was fueled by excessive spending. See how global changes might affect your marketing strategy.
  • Tribalization of business study
    Tribalization of business study
    Social media is having a growing impact on how customers perceive products, services and brands. See how leaders are tackling the challenge.
  • How profitable are your customers ... really?
    How profitable are your customers ... really?
    You will want to grow your business around your most profitable customers. But most companies don’t know who that is.
  • Private brands and national brands
    Brand loyalty and the impact of private label products
    As consumers have been switching to private labels to be cost efficient should national brands fight back? The battle for brands continues.
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