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Here Today. Where Tomorrow?

Taking action in uncertain times


This recession will end. So far, they all have. But the recovery is not likely to follow a familiar pattern. And it’s probably not as close as you hope. Nor is it realistic to expect a return to any familiar status quo. When we emerge, it will likely be into a new landscape.

If you’re still in downturn mode, it’s time to start thinking about what's next. And that will require a more structured, disciplined approach to understanding exactly where your company’s strengths lie, where you’re exposed and what to do about it.

Some see a recovery happening in the first half of 2010. Many others don’t anticipate a recovery until the end of the year — or beyond. Whenever it arrives, most feel their individual businesses will lag behind the general economy when it finally arrives. Yet the same executives report little urgency in the actions their companies are taking to address reality.

Many are focusing on short-term concerns like liquidity and customer retention, not worrying about forward-looking areas like talent, profitable growth and structural change. Some leaders, however, are making aggressive moves, compounding the disadvantage for the ones that aren’t.

Nobody said this was going to be easy, but this may be your best opportunity to reshape things as they should be in an ideal world. You’ll want to give yourself the space needed to make these changes and shift into a strategic mindset. Formulate a plan that can be implemented and make it happen.

"Here today. Where tomorrow?" shares the results of our conversations with executives since the downturn began — mostly talking about the state of the economy and their strategies for dealing with it. It then goes into detail about what companies should do with this information and how each member of the C-suite should evolve their roles in the coming phases of the downturn.

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