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Methodology: 2009 Survey of Health Care Consumers

A nationally representative sample of 4,001 American adults, ages 18 and older, was surveyed between October 2 and 10, 2008, using a web-based questionnaire. The results were weighted to assure proper proportional representation to the nation’s population, as reflected in the U.S. Census, with respect to age, gender, income, race/ethnicity and geography. The margin of error around the U.S. point estimates is +/- 1.6 percent at the .95 confidence level.

The survey consisted of 95 questions, with 42 potential follow-up questions. English and Spanish versions were available. Participants were asked about behaviors before attitudes within each topic area to reduce response bias.

Comparisons are made to Deloitte’s 2008 Survey of Health Care Consumers wherever possible, but differences in question wording and response scales – pursued in an effort to improve the survey instrument – preclude direct comparison in some cases until those questions are repeated in future surveys. Questions from the 2008 and 2009 surveys will be repeated periodically in future surveys to assess how health care consumerism is evolving in the United States.

Review a summary of the results from the "2009 Survey of Health Care Consumers."

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