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2010 U.S. Health Care Consumerism Survey

The third annual study to explore consumers’ behaviors, attitudes and unmet needs

In its third year, the 2010 Survey of Health Care Consumers found that, despite difficult economic times and the ongoing health reform debate, consumers’ attitudes about the U.S. health care system remain largely unchanged from 2009 to 2010.

Since 2008, the Deloitte Center for Health Solutions has conducted its annual survey of health care consumers to assess behaviors, attitudes and unmet needs, and to quantify year-to-year changes. The significant role that consumers play in health care is often under-reported or discounted. Consumerism in health care is a complex theme; it embraces how people care for themselves and others, how they use their time and money and how they choose providers, insurance plans and treatment options consistent with their needs and values. Explore the research findings below.

Featured insights

  • Executive summary: Key findings
    Despite difficult economic times and the ongoing health care reform debate, consumers’ attitudes about the U.S. health care system remain largely unchanged from 2009 to 2010. Read the full report.
  • Methodology
    The Deloitte Center for Health Solutions employed a unique strategy and rigorous methodology to assess adult consumers’ behaviors, attitudes and unmet needs. Learn more how the survey was conducted.
  • Industry-specific perspective: Health care consumerism - Opportunities and challenges for life sciences companies
    Deloitte’s "2010 Survey of Health Care Consumers" offers several important considerations for pharmaceutical, biotechnology and medical device companies.

Other consumerism resources

  • Deloitte survey of U.S. health care consumers
    Explore the resource library.
  • Consumerism resource library
    Explore all Center Consumerism research - including 2008 and 2009 report findings.
  • Despite spotlight on health care reform, consumers still do not understand the U.S. health care system: Deloitte survey
    Read the press release.

Dig deeper

  • Center for Health Solutions
    Learn more.

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