The Quest for Value in Health Care:
As American consumers awaken to fundamental changes in the U.S. health care system, the walls between them and the health care industry are coming down. Facing numerous health insurance options, no longer shielded to the costs of health care by employers and with greater access to quality ratings and price information, consumers are searching for value.
This growing consumer quest for value, in turn, is forcing health care providers, health plans and life sciences companies to rethink "business as usual" as consumers test new decision-making skills and demand higher quality and better value. In such an environment, it is important – and perhaps a business differentiator – for health care organizations to see and understand the health care system from the consumer perspective.
- Examines three key disruptors driving a consumer-centric health care system
- Explores consumers’ perceptions of value and unmet needs in the U.S. health care system; their anxieties about affordability; and what they value in their health care experience
- Offers steps to consider to help “win the consumer” in a value- and quality-based health care system