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Chief Marketing Officer (CMO)

CMOs have their hands full today. New channels. More powerful analytics. Shifting demographics. All of these changes are forcing companies to rethink how they market their products and services — and how they build their brands. Keeping up with the latest developments and trends can be a time-consuming job — which is why we offer timely advice and cutting-edge insights to help your business thrive.

More Featured insights

  • Bridging the digital divide: How CMOs can rise to meet five expanding expectations
    It’s the CMO’s job to lead the dismantling of silos that separate web, call centers, mobile and in-store channels to create the consistent, personalized experience that today’s technology-empowered customers demand. This report from Deloitte and ExactTarget outlines expectations that today’s CMOs should meet as they build customer-centric organizations.
  • The CMO.com interview: Bob Lurie, Director, Monitor Deloitte
    In an exclusive interview with CMO.com, Lurie provides a historical deep-dive into the development of the CMO role. His observations include a parallel to how the CIO role came about (a rough start for both), why CMO tenure is so short, CMO know-how in a digital world ("traditional" channel experience remains very relevant), why the notion that CMOs will soon spend more than CIOs is misleading, and marketing's Holy Grail.
  • Moments of Impact: How to design strategic conversations that accelerate change
    Based on interviews with more than 100 executives, managers, practitioners, and thought leaders, Moments of Impact lays out a practical process for designing effective strategic conversations in any context.
  • Digital marketing and the mind of the CMO
    As adoption of digital media and devices surges, companies are investing billions of dollars in digital marketing. The rising importance of digital media, marketing, and commerce is elevating the importance of the chief marketing officer (CMO) as strategist, innovator, and buyer of advisory services and technology.
  • The rewired customer creates a conflicted CMO
    Christine Cutten, principal, Deloitte Consulting LLP shares her perspective on how important it is for CMOs to embrace their “rewired” customers and change the way they deliver marketing to drive more growth and enhance their brand.

More Dig deeper

  • Marketing Transformation
    Learn more about the offering.
  • Tuning your insight engine
    Read this short take on analytics.
  • Business Trends 2013
    Adapt. Evolve. Transform.
  • Deloitte, XPRIZE and Singularity University form alliance and launch the Innovation Partnership Program
    Read the press release.

Watch, listen, learn

  • The corporate and talent brands: Two sides of the same coin
    Watch the Dbriefs webcast replay.
  • Marketing's digital renaissance and the CMO's evolving role
    Watch the Dbriefs webcast replay.
  • From mad man to superwoman: The inevitable rise of the CMO in the era of the empowered customer
    Watch this episode of Deloitte Insights.
  • Designing the future today
    What can companies do today to satisfy the yet-to-be-determined needs of tomorrow's consumers?

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