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Chief Marketing Officer

Shifts in the economic and business environment, changes in consumer buying behavior and the rising influence of social media are but a few of the complex issues confronting the Chief Marketing Officer (CMO) role. Today’s CMOs face diverse rapidly changing challenges associated with the specialized functions they oversee.

Below are resources that we believe can help CMOs in their efforts to anticipate, address and capitalize on these changes.

Featured Content

  • 2009 Tribalization of Business Study
    This year's survey results indicate that while enterprises are effectively using online tools, organizations are continuing to struggle with harnessing social media’s full potential. Learn more.
  • How Profitable are Your Customers ... Really?
    No company can afford a flawed understanding of customer profitability, least of all in a recession when the margin for error is whisper-thin. Now may be a good time to invest in changes that can deliver a badly needed revenue boost and position your company advantageously for an economic recovery.
  • Into the Fray: How Should Companies Approach Collaboration Marketing Given the Risks?
    Advancements in communication technologies make it possible for almost anyone to influence how other people perceive your brand and products. How much should you invest? What are the risks?

Dig Deeper

  • Innovation: A Voyage of Discovery or Hidden in Plain Sight?
  • Managing Customers in a Downturn
    Focus on short-term revenue or long-term growth?
  • Consumer-Centric Innovation
    Tapping into consumer insights to drive growth.
  • The Shift Index
    Recession masking long-term competitive challenges.
  • 2009 Deloitte LLP Ethics and Workplace Survey
    Social networking and reputational risk in the workplace.
  • 2009 CMO Council Marketing Outlook Survey
    Marketers see budgets holding up well, with dollars being stringently controlled and directed against growing and retaining market share.
  • Getting Pricing Right
    The value of a multifaceted approach.
  • Customer & Market Insights Newsletter
    Our perspective on customer and channel market-facing topics.

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