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Chief Marketing Officer (CMO)

CMOs have their hands full today. New channels. More powerful analytics. Shifting demographics. All of these changes are forcing companies to rethink how they market their products and services — and how they build their brands. Keeping up with the latest developments and trends can be a time-consuming job — which is why we offer timely advice and cutting-edge insights to help your business thrive.

More Featured insights

From mad man to superwoman: The inevitable rise of the CMO in the era of the empowered customer
Chief marketing officers (CMOs) are leading the way when it comes to turning big data into big opportunities. Watch this episode of Deloitte Insights to learn more.
CMO confidential: What CMOs talk about behind closed doors
Learn how today’s leading CMOs are leveraging emerging technologies—mobile, social and analytics—to help understand, engage and influence customers, employees and even leaders.
From mad man to superwoman
Today's CMO is smarter, wiser and–contrary to popular belief–enjoys a higher average tenure. But it hasn't always been this way. What happened? Read the Deloitte Review article and take a short trip back in time and experience the evolution of this executive.
The price of pricing effectiveness
Great companies do pricing very well and reap the rewards. For those that don’t, however, establishing or broadening these capabilities can be a complex, risky and sometimes costly investment that requires specific skills and commitment on the part of leadership. Research suggests measures that can reduce that risk and position a company more advantageously with regard to pricing as a strategic tool.
Fortresses and footholds: Emerging market growth strategies, practices and outlook
Deloitte Consulting LLP conducted a survey of 628 executives to understand where they perceived the greatest revenue opportunities in emerging markets, which growth strategies have proved most effective and the challenges companies face.