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The Persistence Project
Discovering the causes of superior corporate performance
Trying to understand what makes great companies great is the defining quest of popular management research. Sadly, like the quests of great literature – from the grail to the fleece – the search seems endless. Even the most famous and influential efforts at uncovering the causes of enduring success have of late been knocked off their pedestals, and often for good reason. Why should we bother even to try?
Well, if George Mallory wanted to climb Everest because it was there, then, following Thomas Berger, we determined to try our hand at the recipe for persistent superior performance precisely because it isn’t there.
To make any progress, we recognize we’ll have to try a different approach. We’ve begun with advances in statistical techniques to define a unique sample. You can read more about that in our monograph, A Random Search for Excellence.
But there’s more. We’d like to make our research method as transparent and our analysis as collaborative as possible. So you can watch our thinking evolve here, or, better yet, you can get involved in shaping it along the way. Thanks for joining the conversation.
