Reading the Signs of the Times: Holiday Spending PredictionsDeloitte Insights podcast |
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It’s definitely not a letter to Santa. No one’s wish list would include a housing meltdown, a global credit crunch, a compromised manufacturing sector, failing financial institutions and massive bailouts. Instead of jingle bells, what we’re hearing sounds more like the roar of the perfect economic storm. To top it off, there are even five fewer shopping days this year than last. What’s a retailer to do? Are there any indicators for optimism? What strategies will help the concerned retailer melt the spending ice block? What’s hot and what’s not this holiday season?
Highlights:
- According to Deloitte’s 23rd Annual Holiday Survey, 64 percent of those who responded think the economy is in a recession. Are we?
- Will there be a change in the way consumers shop or socialize this year?
- It’s been reported that major retailers are intending to be very "promotional" this season. Could well-targeted promotional campaigns prove to be an effective antidote to consumer fear?
- What can retailers be doing right now to maximize their sales this year, and what should they be doing now to prepare for next year?
Guests:
Stacy Janiak, vice chairman and U.S. Retail leader, Deloitte LLP
Carl E. Steidtmann, chief economist and director, Consumer Business, Deloitte Research, Deloitte Services LP
Related Content:
Overview: Deloitte 2008 Annual Holiday Survey
Webcast: Unclaimed Property, Gift Cards and the Holiday Season - A Perfect Storm
Resources: Retail
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