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Phil Asmundson

Vice Chairman and U.S. Media & Telecommunications Sector Leader, Deloitte LLP


Phil A


There’s wild exploration happening in technology, media, and telecommunications, with seismic changes now taking place in the course of a mere year instead of decades. As Phil Asmundson says, “how could inquisitiveness not be stimulated by that kind of environment?”

Phil is Vice Chairman and U.S. Media & Telecommunications Sector Leader of Deloitte’s Technology, Media and Telecommunications (TMT) Practice in the U.S. and is responsible for industry strategy, eminence, research, and service development. He is passionate about these industries and believes his role is to dig below the surface of what’s reported by journalists to help CEOs solve the challenges of today and strategize for the future.

"I have opinions and I think that’s important in today’s world. The world is moving way too fast. There is no CEO out there in any company or any industry who is absolutely certain about what to do next. They need people who are comfortable sharing their opinion."

“I’m told I’m an unconventional thinker,” says Phil. “I’m not afraid to buck what everyone else is saying. Being able to provide an alternative view point and support why it should be considered is very much needed by many companies out there. They don’t want to fall into group think. They want to make sure they’re considering the unconventional, so I try to think out of the box.”

Phil earned a bachelor’s in accounting from the University of Oregon and then went straight into the workforce, even though he wanted to get his MBA. While working in the audit department of what was then Touche Ross & Co., he pushed to get his advanced degree and earned it in two years at the Wharton School of Business—while working fulltime and parenting three young children. In 1981, he started his career at Deloitte as a junior accountant serving retail and healthcare clients. The following year he took on a cable company client and started down what he describes as a love of media and communications.

He recalls that the transition happened in an instant while sitting in a cable operator’s conference room to prep a public offering document. The attorneys in the meeting asked the CEO about the perceived value of wireless communications and the CEO ripped a phone line out of the wall to make his point. “The attorneys didn’t know what to do, but I got it. The spell was cast,” Phil says. “I think wireless is one of the great transformers of our society and will be for many decades to come.”

Since then—and now with more than 29 years of experience in accounting, auditing, and consulting—Phil has become one of the premier thought leaders in media and telecommunications. He is often called on to speak and write on industry trends, challenges, and opportunities.

When not working, Phil is either overseeing his two vineyards—one in Argentina, where he makes Malbec, and one in Arizona, where he’s experimenting with Rhones—or he’s outdoors fly fishing. “Fly fishing requires diligence, patience, and accuracy,” he says. “That same diligence, patience, and accuracy is needed in business. I love what I do. I love the industries I work in. To me, it’s not work; it’s a passion.”

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As used in this document, “Deloitte” means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.