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Christine Cutten

Principal, Deloitte Consulting LLP

Christine Cutten

Bio

Technology is transforming the ways companies reach and connect with customers, build brands, and grow the bottom line. As a leader within Deloitte's Customer Transformation practice, Christine Cutten helps companies negotiate these changes, working alongside CMOs to design their roadmaps to the future.

In her 10-year tenure with Deloitte and 20-year career, Christine has helped many CMOs rethink their marketing strategies and operations in areas such as: marketing intelligence, customer segmentation, digital and social marketing, marketing resource management, innovation marketing, marketing measurements, and return on investment. She works across many industries, maintaining a special focus on technology, manufacturing, retail, and consumer business.

"Innovative companies and agencies are using customer data for far more than marketing decisions. Business analytics has emerged as a leading practice that leverages market data to drive business strategy and improve performance. When business analytics is coupled with the use of digital engagement channels, marketing groups can become the beacons of the organization and establish a critical competitive advantage."

Christine received a Bachelor of Science degree in economics from the Wharton School, University of Pennsylvania where she graduated cum laude. She also received her Master of Business Administration degree from Kellogg Graduate School of Management, Northwestern University. She is a member of American Marketing Association.

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