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Digital's Growing Influence in Retail: Common Misperceptions About This Important Medium

Deloitte Dbriefs | Retail & Distribution

Start date and time

April 17, 2014 11:00 AM

End date and time

April 17, 2014 12:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Kasey Lobaugh, Principal - Deloitte Consulting LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

Ownership of smartphones, tablets, and other digital devices is growing exponentially – so much so that over $1 trillion in retail sales today are influenced by them. To obtain an expanding slice of the pie, leading brands will need to realize the full value of digital in the shopping experience. We'll discuss:

  • The extent to which digital touch points influence the stages of consumers' shopping journey.
  • Digital's effect on conversion, traffic, basket size, and customer loyalty.
  • Digital's impact across product categories and store types.

Explore how effectively engaging with your customers through this important medium can drive more profitable results.

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