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Host: Scott Rosenberger, Director - Deloitte Consulting LLP
1 Intermediate CPE Credit: Management Advisory Services
Social collaboration-based sales and marketing technologies help companies understand and manage changing consumer demands. How can these technologies help employees, sales people, their partners, and customers work in a more natural, dynamic fashion – and thereby respond to market changes and enhance overall sales productivity? We'll discuss:
- The issues companies face in working collaboratively, including community creation and customer interaction.
- How collaboration improves information sharing and conversation between customers, employees, and trading partners.
- A case study of how Oracle promotes enterprise collaboration across its own sales processes.
Learn how leading companies are incorporating collaborative sales and marketing solutions into their overall CRM strategy.
Please note: CPE Credit is not available for viewing archived programs.
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