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Aligning Pricing Strategies with Customer Value Delivered: The Growing Imperative in Retail Banking

Deloitte Dbriefs | Financial Services

Start Date and Time

October 31, 2012 2:00 PM

End date and time

October 31, 2012 3:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Brian Johnston, Principal - Deloitte Consulting LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

Redesigning retail bank pricing models in the post-Dodd-Frank era continues to be a formidable challenge. Evidence suggests customers don't fully appreciate the value offered by the most basic retail banking services. Going forward, what role could executing new pricing strategies, aligned to customer value delivered, play in generating steady, long term profitable revenue streams for retail banks? We'll discuss:

  • Customer perceptions of current retail bank pricing.
  • Value-price tradeoffs customers are willing to make.
  • Potential impact of pricing strategies on bank revenues and profitability.

Gain insight, based on a recent Deloitte survey, on how to refine and strengthen retail bank pricing strategies.

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