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China's Unique Social Media Environment: Keys to Unlocking Opportunities

Deloitte Dbriefs | China Issues

Start date and time

March 13, 2014 11:00 AM

End date and time

March 13, 2014 12:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Chris Cooper, Partner - Deloitte & Touche LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

Social media is exploding across the globe, but perhaps nowhere is the phenomenon bigger than in China. Multiple social media websites, mostly unknown outside China, link hundreds of millions of citizens through dynamic online communities. What are key considerations for companies seeking to tap into this unique social media landscape? We'll discuss:

  • Why social media is a CEO- and boardroom-level discussion in both Chinese state-owned enterprises and top Chinese companies.
  • Ways to decode the complex social media equation in China.
  • Opportunities to use social to compete in the marketplace.

Learn about recent social media developments in China and consider the many implications for your business.

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