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Navigating the Rapidly Evolving Social Media Landscape in Health Care

Deloitte Dbriefs | Health Sciences

Start date and time

August 12, 2014 1:00 PM

End date and time

August 12, 2014 2:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Harry Greenspun, Director - Deloitte LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

Social media has changed the way health care organizations connect with consumers and other stakeholders. But as health care organizations pursue social media-related opportunities for disease state awareness and prevention, patient engagement, and gathering insights through social listening, what types of reputational, compliance, and regulatory risks arise? We'll discuss:

  • The evolution and lifecycle of social media in health care.
  • Levels of engagement and considerations for growing a social media culture.
  • Practical insights for successfully balancing social media opportunities and risks.

Explore the opportunities and obstacles that exist in the new social health landscape.

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