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Building Enduring Relationships with High-Frequency Hotel Guests and Millennials

Deloitte Dbriefs | Travel, Hospitality & Leisure

Start date and time

July 17, 2014 11:00 AM

End date and time

July 17, 2014 12:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Guy Langford, Partner - Deloitte & Touche LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

How loyal are your high-frequency guests...really? What do millennials want from a hotel experience and what makes them loyal? We'll discuss:

  • What highly valued guests really want in a loyalty program and what makes them loyal.
  • Ways to refresh hotel loyalty programs based on consumer behaviors, attitudes, and engagement preferences.
  • Understanding millennial behavior and what drives their loyalty.
  • Understanding what factors influence high-frequency business and leisure travelers' hotel selection process and ways to increase share of wallet with your best customers.

Explore results of Deloitte's annual hotel loyalty research and gain insights into building long-lasting customer loyalty with high-frequency business and leisure travelers.

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Please note: CPE Credit is not available for viewing archived programs.

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