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From Mad Men to Superhero – The Rise of the Chief Marketing Officer

Deloitte Dbriefs | Technology, Media & Telecommunications

Start Date and Time

September 26, 2012 1:00 PM

End date and time

September 26, 2012 2:00 PM

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(GMT-05:00) Eastern Time (US & Canada)

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Host: Phil Asmundson, Partner - Deloitte LLP
1 Intermediate CPE Credit: Specialized Knowledge & Applications

The chief marketing officer is now one of the top three career pathways to CEO, who also enjoys a higher average tenure. But it hasn't always been this way. What happened? We'll discuss:

The evolution of the marketing executive from 1960 to 2010.
The rise of the customer and how this has led to new responsibilities, relationships and risks.
The post-digital tipping point – how, in two short years, CMOs have learned how to own the disruption brought on by social media.

Gain a new perspective on the evolving world of CMOs in technology, media, and telecommunications companies and the pivotal role they play in attracting and retaining increasingly connected and empowered consumers.

Please note: CPE Credit is not available for viewing archived programs.

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