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Chapter Summaries

Part One

Innovation
A new discipline is leaving the lab

Now and then a new science emerges that radically changes how a field is conducted. This is precisely what is occurring now in the modern practice of innovation. But beware: myths are abundant and are exceptionally hard to eradicate.

Part Two

Ten Types of Innovation
The building blocks of Breakthroughs

Brand sabotage comes in many forms – sometimes from the places you least expect. Employees blogging about their job dissatisfaction or your executive team behaving boorishly in public are just two examples of internal sabotage, a huge thorn in the side of several well-known companies in recent years. In this chapter, Copulsky offers a framework for assessing your internal sabotage risks, the motivations behind them, and the potential impacts – to help you head them off at the pass.

Part Three

More is Mightier
Mix and match innovation types for greater impact

Using more types of innovation produces more sophisticated and surprising results — and does so in ways competitors can't easily spot or copy.

Part Four

Spot the Shifts
See the conditions that birth breakthroughs

Innovations that change industries can seem like they come out of nowhere. In fact, you can see the early warning signals that reveal when big changes are needed — and then seize on them.

Part Five

Leading Innovation
Use better plans to build breakthroughs

Sophisticated innovations share similar components at their core. By deconstructing and distilling the work of successful innovations, the building blocks for new concepts emerge.

Part Six

Fostering Innovation
Installing effective innovation inside your organization

Everyone is in favor of innovation. Yet nearly every organization conspires to kill it. Here are principles on how to build an enterprise innovation system that fosters, rewards, and delivers results.

Part Seven

Appendix
Putting these principles into practice

Go beyond the book to create your own innovation revolution.

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