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What people are saying about Ten Types of Innovation


Now available online and in stores, Ten Types of Innovation has received critical acclaim from business and thought leaders across a wide variety of fields.


"Ten Types of Innovation is a must-read for any manager seriously interested in building an innovation culture rather than waiting around hoping for the next immaculate conception."

-Roger L. Martin
Dean, Rotman School of Management


"This book provides great frameworks to help you rethink the role innovation plays in your business. It will raise the quality of innovation dialogue from a black art to a serious science."

-Ralph Jerome
VP of Corporate Innovation, Mars, Inc.


"Ten Types of Innovation will become the indispensable 'how to do it' textbook of disruptive innovation, providing an executable roadmap for transformative change in any industry."

-Dr. Nicholas F. LaRusso
Medical Director, Mayo Clinic Center for Innovation


"This book distills three decades of innovation research into an action-oriented framework, offering a comprehensive map to guide creative teams as they venture into challenging new territory."

-Dipak C. Jain


"Ten Types of Innovation provides the insights necessary to get you started on your innovation journey."

-Curt Nonomaque
President and CEO, VHA



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