Most business leaders understand that pricing is a powerful lever they can use to gain a competitive edge. One study has shown that 90 percent of pricing investment meets or exceeds return on investment (ROI) expectations.i Put another way: for any dollar invested in performance improvement, the most significant return comes when it is invested in pricing.
Why then do so few organizations use pricing to its fullest advantage today? For starters, pricing and profitability management can be extremely complex and risky.
Do it right and you’ll reap the rewards. But do it wrong and the bottom can fall out. And many companies simply don’t have the internal capabilities and the information they need to get the job done effectively.
In this new book, Julie Meehan, Mike Simonetto, Larry Montan and Chris Goodin offer a practical guide to putting the principles of pricing and profitability management to work today. The book is full of strategic advice as well as practice insight to help your organization in its efforts to improve pricing management capabilities. It takes readers deep into the nooks and crannies of pricing, from data management and technology to tax, governance, pricing analytics and beyond.
Want to know more? Explore the resources below.
i Yankee Group, “U.S. Price Management and Profit Optimization Survey” (Boston, MA: Yankee Group, 2005).
Pricing and Profitability Management book
Recent silver medal winner in the 5th Annual Axiom Business Book Awards. Learn more.