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In the News

Brand Resilience

The articles below feature some of the media coverage for Brand Resilience.


us_theatlantic_200x78_061912.jpg   The Atlantic
How hashtags and social media can bring megacorporations to their knees.
June 8, 2012
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us_nationaljournal_200x28_061912.jpg   National Journal
The rise of consumerate
June 7, 2012
View article   Independent Publisher
Brand Resilience wins a silver medal in the Advertising/Marketing/PR/Event Planning category of the 5th annual Axiom Business Book Awards.
May 2012
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us_TFELogo_200x20_020112.jpg   The Financial Express
"The lifeblood of brands is the next big idea"
January 17, 2012
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us_BrandResilience_BusinessLine_200x26_113011.jpg   The Hindu Business Line
'You don't get to decide if you are authentic – your consumers do'
November 2011
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us_BrandResilience_usabooknews_200x55_110311.jpg   USA Book News
The USA "Best Books 2011" Awards
November 2011
8 new technologies marketers should know about now
September 27, 2011
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us_consulting_adage_cmostrategy_200x32_090711.jpg   AdAge CMO Strategy
The 'counterinsurgency' field manual should be on your reading list
September 05, 2011
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us_consulting_bfginteractive_200x150_090211.jpg   BFG Interactive
Brand Resilience: Managing risk and recovery in a high speed world
August 29, 2011
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us_brandresilience_americanpublicmedia_191x79_080411.jpg   American Public Media
'Brand resilience' in the social media age
August 04, 2011
View transcript or listen to the podcast
us_brandresilience_cmoadvantage_191x73_080411.jpg   The Pulse Network
CMO Advantage with Ed Gaskin
July 15, 2011
Explore the video podcast
us_brandresilience_IBD_250x47_070511   Investor's Business Daily
Maximize company sales
July 01, 2011
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us_brandresilience_consultingmagazine_250x18_071311   Consulting Magazine
Excerpt: Brand Resilience
June 28, 2011
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us_brandresilience_engagingbrand_191x117_071311   The Engaging Brand Blog
Show 341 - Brand Resilience
June 28, 2011
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us_brandresilience_propertycasualty360_191x111_062811   PropertyCasualty360
Social media insurgents threaten insurance brand
June 24, 2011
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10 great expectations: What CEOs want from their CMOs
June 14, 2011
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us_brandresilience_1to1magazine_200x82_062811   1to1 magazine
Be prepared for customers’ influence over your brand
June 13, 2011
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us_brandresilience_StanfordGSB_100x100_060811.jpg   Stanford Graduate School of Business
Brand Resilience featured in the alumni authored books
May 31, 2011
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us_brandresilience_SpinSucks_250x54_060911   Spin Sucks
Brand warfare as counterinsurgency
May 29, 2011
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us_brandresilience_Bigfatfinanceblog_250x50_061311   Big Fat Finance Blog
Is your brand the latest (and largest) emerging risk?
May 25, 2011
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us_brandresilience_BNET_100x100_053011.jpg   BNET
Brand Resilience and the new art of playing defense
May 24, 2011
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