In the NewsBrand Resilience |
The articles below feature some of the media coverage for Brand Resilience.
2012 |
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The Atlantic How hashtags and social media can bring megacorporations to their knees. June 8, 2012 View article |
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National Journal The rise of consumerate June 7, 2012 View article |
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Independent Publisher Brand Resilience wins a silver medal in the Advertising/Marketing/PR/Event Planning category of the 5th annual Axiom Business Book Awards. May 2012 View article |
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The Financial Express "The lifeblood of brands is the next big idea" January 17, 2012 View article |
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2011 |
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The Hindu Business Line 'You don't get to decide if you are authentic – your consumers do' November 2011 View article |
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USA Book News The USA "Best Books 2011" Awards November 2011 |
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CMO.com 8 new technologies marketers should know about now September 27, 2011 View article |
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AdAge CMO Strategy The 'counterinsurgency' field manual should be on your reading list September 05, 2011 View article |
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BFG Interactive Brand Resilience: Managing risk and recovery in a high speed world August 29, 2011 View article |
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American Public Media 'Brand resilience' in the social media age August 04, 2011 View transcript or listen to the podcast |
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The Pulse Network CMO Advantage with Ed Gaskin July 15, 2011 Explore the video podcast |
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Investor's Business Daily Maximize company sales July 01, 2011 View article |
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Consulting Magazine Excerpt: Brand Resilience June 28, 2011 View article |
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The Engaging Brand Blog Show 341 - Brand Resilience June 28, 2011 View article |
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PropertyCasualty360 Social media insurgents threaten insurance brand June 24, 2011 View article |
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CMO.com 10 great expectations: What CEOs want from their CMOs June 14, 2011 View article |
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1to1 magazine Be prepared for customers’ influence over your brand June 13, 2011 View article |
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Stanford Graduate School of Business Brand Resilience featured in the alumni authored books May 31, 2011 View article |
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Spin Sucks Brand warfare as counterinsurgency May 29, 2011 View article |
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Big Fat Finance Blog Is your brand the latest (and largest) emerging risk? May 25, 2011 View article |
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BNET Brand Resilience and the new art of playing defense May 24, 2011 View article |
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