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The Innovator's Solution

Creating and sustaining successful growth

In the worldwide bestseller The Innovator's DilemmaClayton M. Christensen exposed a crushing paradox behind the failure of many industry leaders. By doing what good companies were supposed to do — focus on pleasing their most profitable customers — leaders were paving the way for their own demise. How? By ignoring "disruptive technologies" — new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product.

Now, Christensen and coauthor  Michael E. Raynor, of Deloitte Consulting LLP and a distinguished fellow with Deloitte Research, cut the Gordian knot of the "innovator's dilemma" with The Innovator's Solution. This groundbreaking book reveals that innovation is not as unpredictable as most managers have come to believe. Though the outcomes of past innovations seem random, the process by which innovations are packaged and shaped within companies is very predictable. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.

Drawing on years of in-depth research and using new theories tested in hundreds of companies across many industries, the authors identify the processes that create successful innovations, and show managers how to tailor their strategies to the changing circumstances of a dynamic world.

Comprehensive yet practical, The Innovator's Solution is an actionable prescription for innovation-driven, profitable growth.

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Also by Michael E. Raynor: The Strategy Paradox
Overview: The Persistence Project 

“In The Innovator's Solution, Christensen and Raynor address the holy grail of all organizations: how to generate growth and sustain it over long periods. Avoiding the temptation to provide simplistic formulas, they guide the reader through carefully constructed frameworks that teach how to think about the issues that limit — and provide — growth to organizations.”

- Dr. Andrew S. Grove, Chairman of the Board, Intel

“Christensen and Raynor have done a superb job of creating a framework for helping to understand industry dynamics and for planning your own growth alternatives.”

- Pekka Ala-Pietilä, President, Nokia Corporation

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