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How World of Warcraft (WoW) Promotes Innovation


The online game World of Warcraft (WoW) has become a global phenomenon with more than 11.5 million total active subscribers. WoW constantly changes and morphs not just as a result of the actions of game developers but in response to those of the players as well, making it unpredictable and challenging. This characteristic of the game makes it an intriguing simulacrum for the real world—and a fascinating laboratory for emerging trends in learning, collaboration, and performance improvement. As gamers grapple with an ever-changing, ever uncertain in-game environment, they are pioneering new techniques that may prove highly relevant to the business world.

Deloitte LLP’s Center for the Edge point-of-view, “The collaboration curve: Exponential performance improvement in World of Warcraft,” uncovers the collaboration curve in online gaming and discusses the new era of scalable learning and performance.

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Further Insights

In a recent Business Week article, “How World of Warcraft Promotes InnovationJohn Hagel and John Seely Brown, co-chairman and independent co-chairman, respectively, of the Center for the Edge, consider how techniques used in WoW may help companies thrive in a world of increasing uncertainty and accelerating change.

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