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Making Money Work for You

Redeploying cash to drive growth in technology companies


Many technology companies today have built up cash reserves and stepped up their cash coffers at an unprecedented rate. The choice of where to deploy cash presents a unique opportunity and challenge to the tech sector. While other industries are constrained by market structure, competitive intensity, commodity prices, or global capacity, technology is an inherent growth industry with a surfeit of investment opportunities.

For technology companies that consider investing in organic, inorganic, or capitalization levers, we present a novel framework that captures three primary business criteria to help prioritize investments to maximize topline revenue growth — strategic, operational and tax/financial.

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Meet our authors:


Eric Openshaw
Vice Chairman and U.S. Technology,
Media & Telecommunications leader,
Deloitte LLP


Preeta Banerjee
Senior Manager, Market Insights
Deloitte Services LLP


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