Amplify the Value of Social Signals across the Business
Listening services are almost old news. Not that social signals aren’t useful; they certainly are. But, the real value of social signals to a company depends upon its ability to gain, and act on insights ahead of the competition. Those companies that figure out how to integrate social signals into the decision-making processes across the enterprise first will be well ahead of the competition in removing unknowns and moving the needle on business performance.
Watch the video to learn more.
Read the full Financial Times article on this topic:
Come Together, Right Now: Corporate Leaders Can Amplify the Value of Social to the Business
By Eric Openshaw and Doug Palmer