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Deloitte reSources 2014 Study

Informed and in charge


The Deloitte reSources 2014 Study is the fourth issue of an annual study which commenced in 2011, designed to gauge how businesses and consumers are managing their energy consumption, particularly their electricity usage. The 2011 study revealed the “Great Recession” was clearly influencing customer behavior: Businesses and consumers were taking actions to reduce their energy consumption, and they were doing so mainly as a means to cut costs.

Over the course of a few years, however, the findings suggested a fundamental change was taking place as opposed to a short-term response to difficult economic conditions. Many businesses, for instance, had set long-term goals of reducing their electricity consumption in the range of 20-25% over a three- to four-year period, and they were sticking with these goals and allocating significant resources to them, even as the economy improved and their focus on cost-cutting lessened in favor of growth. On the consumer side, an attitude of “resourcefulness” had become entrenched, and consumers, by and large, indicated they did not intend to revert back to their prerecession electricity consumption patterns. A sustained movement toward thoughtful, deliberate energy consumption was essentially underway. The findings of this year’s study provide further insight into the direction this movement is taking and what it may mean to electric companies and to businesses of various sizes across industry sectors.

The Study captures two perspectives: The business portion is based on more than 600 online surveys with business decision makers. The consumer portion is based on more than 1,500 demographically balanced online consumer surveys.

reSources Study in the news – Recent media coverage
  • Consumer support for solar and wind energy is growing, says one of the study’s authors, Marlene Motyka, U.S. Alternative Energy Leader, Principal, Deloitte Transactions and Business Analytics LLP, in this NBCNews video.
  • The study’s findings were highlighted in an article entitled, 11 things utilities need to know about Deloitte’s new study on energy consumer attitudes, on OPower’s web site which discusses what utility customers want and what they expect for the future.

For more information on obtaining the study results or to schedule a meeting to discuss the more detailed findings, please visit

As used in this document, ‘Deloitte’ means Deloitte LLP (and its subsidiaries). Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

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