Deloitte's "Digital Democracy" survey (formerly called the State of the Media Democracy survey) compares and contrasts generational preferences of over 2,000 consumers, ages 14 and older in the U.S., revealing significant technology, media and telecommunications consumption trends including attitudes and behavior to advertising and social networks, mobile implications, media consumption preferences across platforms and devices, and the Internet.
U.S. consumers are changing quickly. Blink and you might miss something. Watch the video to learn more about consumer preferences.
Digital Omnivores—U.S. consumers who own a laptop, smartphone and tablet—continue to rise in number and redefine what it means to be a consumer of content. They seamlessly move across devices and platforms signaling a shift in the way consumers use technology to communicate, work and play.
Join Deloitte at Digital Hollywood Spring, in Marina del Rey, CA. JD Tengberg, Principal, National Media & Entertainment Leader, Deloitte Financial Advisory Services LLP, will be moderating a panel, Monetizing Entertainment Programming - Exploring Business Models: Branding, Advertising, Subscription, Syndication - Video Across Platforms, on March 5th, and Michelle McGuire Christian, Senior Manager - Strategy, Deloitte Consulting LLP, will be moderating a panel, Video Advertising: Monetizing the Cross-Platform Package - Tablets, TVs, Smartphones, PCs and Games, on March 6th. Both panel discussions will feature insights from Deloitte’s recently released Digital Democracy survey.
Since 2007, Deloitte has been surveying U.S. consumers to understand their preferences within the larger evolving trends in technology, media and telecommunications. It has been a time of rapid and exciting change.
Some highlights from those previous editions are included on the tabs below. For more information about prior editions, please contact us.
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