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Devices, Consumption and the Digital Landscape Study

Trends in technology, media and telecommunications


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How quickly are tablet computing devices being adopted in the U.S.? What effect is the “Bring Your Own Device” (BYOD) trend having on workplace computing? Has the tablet become more popular than the laptop? These and other questions are addressed in a new Deloitte report, “Devices, Consumption, and the Digital Landscape Study.”

The study provides insight into media consumption patterns across different types of devices, including tablets, smartphones, e-readers, and TVs, along with an examination of trends in media subscription services. Based on a U.S. survey of 1,890 consumers and 1,252 businesspeople “Devices, Consumption, and the Digital Landscape Study” spans four generations and five distinct age groups.

Key findings include:

  • Tablet penetration has now reached 27% of the U.S. populace.
  • Nearly 48% of consumers who own tablets report now taking overnight trips where they bring only their tablet, leaving their PCs at home.
  • Younger consumers prefer their laptops to their tablets – of consumers aged 18-23 who own both devices, 92% view their laptop as more important than their tablet.
  • Among consumers, the tablet is still viewed primarily as a personal device: 78% of tablet owners say they use their tablet solely for personal use.
  • 59% of tablet users in businesses bought their tablets themselves (the BYOD trend).
  • Nearly two-thirds (64%) of employees who are not currently using a tablet at work wish they could do so.

We invite you to download the executive summary above. For additional information about the survey findings, please contact LuAnn Morton.

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