Prior Editions of the State of the Media Democracy SurveyAccess results of the six previous surveys |
Since 2007, Deloitte has been surveying U.S. consumers to understand their preferences within the larger evolving trends in technology, media and telecommunications. It has been a time of rapid and exciting change.
Some highlights from those previous editions are included on the tabs below. For more information about prior editions, please contact us.
2007 (Editions 1 and 2)
- Forty-six percent of Millennials use mobile/cellular/smartphones as entertainment devices (29 percent of Xers, 24 percent Total)
- Cell phones are as common as DVD players and VCRs and they are the most wanted or important media device
- DVR ownership and usage has a significant impact--owners do over 50 percent of TV viewing through the DVR
- Time spent on the Internet surpasses time spent watching television
- Sixty percent of all personal internet usage takes place during the morning and daytime
2008 (Edition 3)
- Thirty-six percent use their mobile/cellular/smartphones as an entertainment device
- Fifty-eight percent wish to connect the TV to the web to view content
- More than one-third of all consumers watch TV online
- TV ads have the most influence on buying decisions
- Fifty-nine percent pay greater attention to magazine ads than online ads
- Gaming, once frowned upon by parents, is now considered “family time” for many Xer parents
2009 (Edition 4)
- One-in-four U.S. consumers own a “smartphone”
- Millennials and Xers continue to view the computer as more of an entertainment device than the television
- Sponsored search engine results are considered the most influential form of Internet advertising overall (75 percent)
2010 (Edition 5)
- Over 70 percent of consumers rank TV in their top three media activities
- Fifty-five percent believe online reviews influence buying decisions more than any type of online advertising
- Nearly 50 percent of U.S. consumers state that gaming is an important source of entertainment
- More than 50 percent are willing to pay more for a faster internet connection
2011 (Edition 6)
- Seventeen percent of smartphone owners rate it their most valued device
- Thirty percent of phone owners made mobile purchases
- TV programming remains the most discussed content online
- Forty-three percent of consumers would like to access content across multiple devices
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