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Power-up your pricing

Delivering patient value while preserving profitability


The medical technology sector today is at a crossroads. Healthcare reform, evolution of Group Purchasing Organizations, and a need for price transparency are placing a downward pressure on pricing and margins. In order to offset the impact of these forces, and to increase value creation, it is imperative that pricing becomes a strategic consideration for med tech companies.

In this paper, we propose three main tenets of med tech pricing that are expected to create and preserve value for med tech companies in 2013 and beyond:

  1. Think price before cost
  2. Embrace price transparency
  3. Close the customer–value gap

Download the PDF to learn more.


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