Spread the Sunshine Beyond Compliance
Leveraging aggregate spend data to drive more informed business decisions
The Physician Payment Sunshine Act and other state requirements regarding Aggregate Spend reporting are yet another set of stringent legislative enforcements imposed on life sciences organizations. The demands of the new legislation have a significant impact on fundamental operations and information technology infrastructure used to capture Healthcare Professional (HCP) information. But by focusing solely on solutions for achieving compliance goals, many organizations are missing the opportunity to take advantage of an enhanced visibility into their own spending patterns. By applying analytic approaches to this source of business intelligence, companies can develop a holistic view across research & development, medical affairs, sales, marketing and other functional groups to assess the value of each dollar spent on certain HCP business activities.
In this new article by Deloitte, learn more about how life sciences companies are challenging conventional views about their HCP Aggregate Spend data, and are using the data to drive decision-making and competitive advantage in the marketplace, while still adhering to both the letter and the spirit of the law.