Ready to retail?
How to prioritize your investments in 2014 and beyond
With the launch of health plans insurance exchanges nationwide, many health plans are moving forward with plans to “go retail” in an effort to improve their competitive position in the commercial individual market.
In collaboration with America’s Health Insurance Plans (AHIP) Deloitte Consulting LLP recently held a webinar where it presented the findings from its new Health Plan Retail Capabilities survey of 46 health plans representing 60 percent of today’s commercial individual marketplace. In the webinar Deloitte presenters outline which retail capabilities are perceived as the most critical from a health plan point of view and where health plans expect to invest over the next three years. Based upon this survey, conducted in Q4 2013 and their own marketplace experience, the presenters provide their perspective on the current and future retail capability landscape and implications for health plans. Further, they share a framework for thinking through retail investments and ways prioritize investments in retail capabilities.
Insights from the webinar include:
- Understand standard, leading and pioneering health plan retail capabilities across Branding & Marketing, Product & Pricing, Distribution, Enrollment & Renewal, Member Engagement and Customer Experience
- Identify where industry players are planning investments in the future
- Assess their own retail capability investment strategy using a structured approach and framework