The end of the 2014 health insurance exchange (HIX) open enrollment season represented a major milestone in the implementation of the Affordable Care Act. For the first time, individuals could purchase health insurance through federally-facilitated or state-based HIXs. What do stakeholders need to consider as they look to the 2015 HIX season and beyond? What steps should health care providers, health plans and life sciences companies consider to win in a consumer-centric health care market?
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