2008 Survey of Health Care Consumers Uncovers Important Opportunity for Health Care Providers
Recognizing consumers’ unmet needs could provide a distinct competitive advantage
Health care “consumerism” has been a buzzword for years, but do health care providers and other industry stakeholders really understand how consumers’ behaviors, attitudes and unmet needs are evolving?
The Deloitte 2008 Survey of Health Care Consumers suggests that there are distinct consumer segments with diverse needs and preferences that are not well understood by providers today. Across these segments, there are unmet needs that present opportunities for hospitals, doctors and other health care providers to fill the void. To capitalize on this opportunity, however, providers need to consider new strategies, capabilities and investments.
Opportunities for Health Care Providers in a Consumer-Driven Market, a new paper from the Deloitte Center for Health Solutions, part of Deloitte LLP, examines challenges and opportunities facing health care providers, based on the survey findings.
Providers that recognize that consumerism is here to stay and find innovative ways to respond to consumers’ unmet needs could gain a distinct competitive advantage in an evolving marketplace.