Industry-Specific Perspective: Key Findings in the Life Sciences
Deloitte's 2011 survey measured consumers' behaviors, attitudes, and needs across a wide range of issues. This summary highlights findings related to the life sciences.
U.S. health care consumers are more cost-conscious today than in recent years; increasingly they prefer generic prescription medications to brand-name; and are more interested in self-monitoring devices to track their medical conditions, download personal health care information, and communicate with their doctors. They are receptive to using smart phones to monitor and exchange personal health care information, and use the Internet to search for and buy their medications, but remain concerned about the privacy and security of their health/medical information.
Confidence in the efficacy of prescription medications remains high, but there are still pockets of consumers who change prescriptions to save money, avoid side effects, or seek better effectiveness. The uninsured are more likely than the insured to purchase generics, buy over-the-counter products in lieu of filling prescriptions, and prematurely discontinue taking a prescription medication. Only a small percentage of consumers say they or someone they know has been treated with a personalized medication tailored to an individual's needs and condition.
To read the full report, please download the attachment below.