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The Big Data Boom: Disruptive Trends for Consumer Products CMOs

Deloitte Dbriefs | Consumer Products

Start date and time

August 12, 2014 11:00 AM

End date and time

August 12, 2014 12:00 PM

Time zone:

(GMT-05:00) Eastern Time (US & Canada)

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Host: Pat Conroy, Principal - Deloitte Services LP
1 Intermediate CPE Credit: Specialized Knowledge & Applications 

Chief marketing officers (CMOs) often set the bar when it comes to applying analytics to specific challenges – especially in consumer products companies. How can big data, visualization, predictive modeling, and other new technologies create analytics-driven opportunities for these companies? We'll discuss:

  • How to identify profitable customers and develop innovative products and services that attract and retain high-value customers using big data.
  • Why it's important to capitalize on the growing volumes and varieties of big data now.
  • What it takes to manage the privacy paradox and maintain a balance between usability and compliance.

Explore how consumer products CMOs can use analytics to deliver tangible and timely value for their organizations.

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Please note: CPE Credit is not available for viewing archived programs.

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