M&A in Consumer Business
Challenging times emerging opportunities
After a period of depressed activity in mergers and acquisitions among consumer products (CP) companies, M&A is rebounding. How can industry executives prepare for and participate in M&A in their efforts to strengthen strategic positions and generate the returns on capital that shareholders demand?
This article identifies several important trends and offers strategies designed to help capitalize on M&A activity in the industry. Among article highlights:
- In 2010, M&A returned as a way for CP companies to pursue strategic advantage. Current market dynamics indicate a continued uptick of M&A
- Four trends are driving M&A activity: Gaining access to geographic markets; supporting growth platforms; activity motivated by scale; and acquisitions to gain access to resources and/or capabilities.
- CP executives who prepare and pursue an end-game strategy can position their companies to exploit both immediate and emerging M&A opportunities.